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Cognitive Bias

You Are Not the Exception: Base Rate Neglect and the Executive Confidence Trap

Soren BlackwellMarch 28, 20268 min

The historical success rate for this type of initiative is 15%. Your team believes you'll beat it because of factors X, Y, and Z. So did every other team that failed. I'm not saying you're wrong — I'm saying you need to prove your deviation from the base rate before you fund it.

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